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Tag Heuer

One of the oldest watchmakers in the world, TAG Heuer has been creating timepieces for over 150 years. Rigorously tested and meticulously crafted, TAG Heuer watches match form and function, always blending reliability with elegance. Innovative and creative, TAG Heuer have been at the heart of watchmaking since 1860 and look set to stay there for many years to come.

TAG stands for Techniques d'Avant Garde, which literally means the forefront (vanguard) of technology. Drenched in the glamour of Formula 1 and Hollywood and endorsed by the most desirable celebrities in the world TAG Heuer is one of the world's biggest brands.

Founded by Edouard Heuer in 1860 at Saint-Imier in Switzerland, TAG Heuer has been leading the Swiss watch industry for almost a century and a half. Ground breaking and innovative this brand is fully endorsed by the world's most glamorous celebrities.