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The J12 watch was introduced in 2000. Produced in ceramic, a stain and scratch resistant material coming from high technology, the J12 quickly rose up to become a contemporary watch-making icon in less than a decade.In both absolute black or immaculate white: “Black has it all, white also. Their beauty is absolute” said mademoiselle Chanel. Behind the powerful aesthetic lies all of the expertise of fine Swiss watch-making. The J12 is produced in the CHANEL watch-making factory, located in La Chaux-de-Fonds, Switzerland - the heart of the watch-making world.